THE STORY OF AURELISEÉ

THE ORANGE STANDARD.

The Orange Standard is our promise. Not a marketing term. A genuine commitment to what we believe skincare should be.

Every ingredient in every Aureliseé formula is there for a reason. From precious botanical oils to rare deep-sea extracts, each one is chosen for what it does, how it performs and whether it delivers results without irritation. Nothing is added for appearance. Everything earns its place.

All our products are COSMOS certified by ECOCERT Greenlife, vegan and fully approved for sale across Europe. COSMOS Natural guarantees that at least 95% of ingredients are of natural origin. COSMOS Organic goes further, requiring that at least 95% of plant-based ingredients come from organic farming and that the product itself contains a minimum of 20% organic ingredients. As a result, every formula is free from parabens, synthetic fragrances and artificial dyes.

Brought from the earth. Refined by science.

THE STEPS.

Aureliseé is built around three steps. Not because skincare needs to be complicated, but because your skin deserves a routine that is intentional. Every product can be used individually or as part of a complete three step routine. Each step can include multiple products. In Step 2 you might combine an exfoliant and a serum, in Step 3 a night cream and a facial oil.

STEP 1. PURIFY & PRIME
Every routine begins here. Our cleansers and toners remove what the day has left behind and prepare the skin for everything that follows. A clean canvas ensures that every active in the next steps can actually reach the skin and do its work.

STEP 2. TRANSFORM
This is where the work happens. Our exfoliants, serums and eye care are formulated with the actives that visibly change the skin over time. Choose what your skin needs most and build from there.

STEP 3. NOURISH & PROTECT
The final step seals everything in. Our moisturizers, facial oils and sun care lock in the actives from Step 2, restore the skin barrier and protect against what the day or night will bring. This step is never optional. It is what transforms a routine into a ritual.

Every Aureliseé product carries its step number on the label. A simple number that tells you exactly where it belongs in your routine, keeping your bathroom shelf organised and your order of application always clear.

Your skin will tell you what it needs. Learn to listen.

Born along the canal.

Aureliseé is a skincare brand from Amsterdam, built on the conviction that quality and honesty should never be a choice between the two.

Amsterdam is a city that has always known how to trade. Not just goods, but ideas and standards. That character is in our DNA. In the way we select our ingredients, the way we communicate and the way we think about every product before it reaches you.

We are not the oldest brand in the room. But we are one of the most deliberate. Every decision we have made since the beginning has been guided by one question. Would we be proud to put our name on this? The answer has always had to be yes.

From Amsterdam, we reach women across Europe who share the same desire for skincare that is worth trusting. Skincare that does not need to shout to be heard.

We started with a clear standard. And as we grow, that standard only becomes more important to us.

That is who we are. That is where we come from. And that is the promise we carry with us, from Amsterdam to wherever you are.