THE WORLD OF
THE ORANGE STANDARD.
The Orange Standard is our promise. Not a marketing term. Not a positioning. A genuine commitment to what we believe skincare should be and a refusal to deliver anything less.
We believe that exceptional skincare starts with exceptional ingredients. So we went looking for them. We studied what makes the most respected formulas in the world perform the way they do. Not the packaging, not the brand history, the actives. The ingredients that actually change the skin. And what we found shaped everything we do.
From the ocean, we source Alteromonas Ferment, a rare extract from deep-sea bacteria that has adapted to survive the most extreme conditions on earth. Marine algae and kelp, rich in minerals and trace elements that the skin absorbs with remarkable ease. Volcanic sand that refines and polishes with a natural precision that no synthetic alternative can replicate. Rosa Damascena distilled from thousands of petals into a single drop your skin recognizes as calm. Bakuchiol, the botanical answer to retinol, gentle enough for the most sensitive skin and powerful enough to deliver real results. And Ginkgo Biloba, an extract from one of the oldest trees on earth, a species that has survived for over 200 million years, carrying within its leaves some of the most powerful antioxidants nature has ever produced. Peptides. Alpha-arbutin. Hyaluronic acid in multiple molecular weights that hydrate at every layer of the skin.
These are not decorative ingredients. They are the reason our formulas work. And they are present in every product we make at concentrations that actually make a difference.
Our formulas are COSMOS certified, the international gold standard for natural and organic cosmetics. It means that what we say is in our products is independently verified. That our ingredients meet the strictest standards for origin, processing, and environmental impact. It is not a label we pursued for appearance. It is a standard we pursued because it reflects exactly what we stand for.
That is what the Orange Standard means. Rigorous sourcing. Clinical relevance. Transparency in every formula. A commitment that goes far beyond what the label is required to tell you.
We hold ourselves to this standard not because it is easy, but because we believe you deserve it. Because skincare that truly performs should not be a privilege. It should simply be the standard.
Skin that speaks.
Rituals that Remain.
Aureliseé is built around three steps. Not because skincare needs to be complicated, but because your skin deserves a routine that is intentional. Each step has a purpose. Together they form a complete ritual. But the beauty of it is that you decide how much time you have.
STEP 1. PURIFY AND PRIME.
Every routine begins here. Our cleansers and toners remove what the day has left behind and prepare the skin for everything that follows. A clean canvas is not just about hygiene. It is about ensuring that every active ingredient in the next steps can actually reach the skin and do its work. If your skin is already clean, for example in the morning after cleansing the night before, you can move straight to Step 2.
STEP 2. TRANSFORM.
This is where the work happens. Our exfoliants, serums and eye care are formulated with the actives that visibly change the skin over time. Hydration. Firmness. Clarity. Renewal. You do not need every product in this step. Choose what your skin needs most and build from there. A single serum applied consistently will always outperform five products used occasionally.
STEP 3. NOURISH AND PROTECT.
The final step seals everything in. Our moisturizers, facial oils, and sun care lock in the actives from Step 2, restore the skin barrier, and protect against what the day or night will bring. This step is never optional. It is what transforms a routine into a ritual.
To make navigation effortless, every Aurelisée product carries its step number and a color that belongs to its category. Serums in light blue. Facial oils in orange. Each color a quiet signal that tells you exactly where a product belongs in your routine, without having to think about it.
Use all three steps morning and evening for the full Aureliseé experience. Or simplify on the days when life asks more of you. Step 2 can be skipped when time is short. Step 1 can be skipped in the morning if you cleansed thoroughly the night before. What matters is consistency, not perfection.
Your skin will tell you what it needs. Learn to listen.
Born along
the canal.
Aurelisée was founded with a conviction. The conviction that there was space for a brand that took both quality and honesty seriously. That did not choose between the two.
Amsterdam is a city that has always known how to trade. Not just goods, but ideas. Standards. A way of doing things that is precise without being cold, ambitious without being loud. That character is in our DNA. It is in the way we select our ingredients, the way we communicate, and the way we think about every product before it reaches you.
We are not the oldest brand in the room. But we are one of the most deliberate. Every decision we have made since the beginning has been made with one question in mind. Would we be proud to put our name on this?
The answer has always had to be yes.
From Amsterdam, we reach women across Europe. Germany, the Netherlands, France, Belgium and beyond. Different cities, different lives, different skin concerns. But the same desire for skincare that is worth trusting. Skincare that does not need to shout to be heard.
We started with a clear standard. And as we grow, that standard only becomes more important to us. Not less.
That is who we are. That is where we come from. And that is the promise we carry with us, from Amsterdam to wherever you are.
